Successful Marketing and Sales Strategy for Woodhurst Park Development

Client Overview

Berkeley Homes Oxford and Chiltern is renowned for developing high-quality residential properties. Their Woodhurst Park project is a significant development comprising 750 new homes, including affordable housing and a 60-room care facility. The development is set within a picturesque 65-acre country park featuring nature trails, a pond, and a traditional village green, providing an idyllic living environment close to Bracknell's amenities.

Project Scope

Romans New Homes was engaged to provide comprehensive marketing and sales services for the Woodhurst Park development. Our involvement began in 2012, with continuous support provided through the various phases of the project, culminating in the marketing of the final phase of properties. 

Strategy and Execution

Romans New Homes deployed a comprehensive and strategic approach to support the Woodhurst Park development from inception to completion.

Key Actions:

• Initial Advice and Planning (2012): Provided early-stage consultancy to Berkeley Homes, laying the groundwork for a successful project launch.
• Launch Event (2015): Organised a highly successful launch event at the LRG head office, attracting hundreds of potential customers.
• Staffing and Marketing Support: Supplied sales advisors for the on-site marketing suite, maintaining a continuous presence to assist potential buyers.
• Ongoing Sales and Marketing: Leveraged our head office marketing team and network of local residential sales offices to support sales efforts, achieving an average of over 70 plot sales per year. 

Key Achievements

Romans New Homes' collaboration with Berkeley Homes has led to significant achievements, underscoring our capability in handling large-scale property developments.

• Successful Launch Event: The 2015 launch event was a major success, generating substantial interest and laying the foundation for robust sales.
• Consistent Sales Performance: Achieved an average of over 70 plot sales annually, demonstrating effective marketing and sales strategies.
• Long-term Support: Provided continuous support for over nine years, adapting to various phases of the development and maintaining a strong sales performance.
• Final Phase Marketing: Currently marketing the final phase of properties, ensuring sustained interest and sales momentum.

Conclusion 

Romans New Homes has played a pivotal role in the success of the Woodhurst Park development through strategic planning, effective marketing, and consistent sales performance. Our long-term collaboration with Berkeley Homes Oxford and Chiltern highlights our commitment to excellence and our ability to support large-scale residential projects from inception to completion.

This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.

For more information on our new homes marketing and sales services or to discuss how we can assist with your property needs, please contact us.