Successful Marketing and Sales Strategy for Bury Street Development
Gibbs Gillespie New Homes, a part of LRG, has been instrumental in the successful marketing and sales of the 188 Bury Street development in Ruislip. This case study highlights our collaboration with Trafalgar Properties, showcasing our expertise in managing the marketing and sales of high-specification luxury homes.
- Development Size: 4 luxury detached family homes
- Location: Boundary of Ruislip Woods National Nature Reserve
- Client: Trafalgar Properties
- Timeline: Initial instruction in 2018, planning permission granted after 4 years, homes launched off plan in May 2023, completion due in March 2024
Client Overview
Trafalgar Properties is a property development company known for creating luxury residential homes. Their project at 188 Bury Street, Ruislip, consists of four luxury detached family homes set on the boundary of the Ruislip Woods National Nature Reserve. These homes are finished to a high specification throughout, offering an exceptional living environment.
Project Scope
Gibbs Gillespie New Homes was engaged to market the existing bungalow on the land, recognising its potential for redevelopment into four large detached houses. Our involvement spanned from the initial marketing of the existing property to the sales of the newly developed homes.
Strategy and Execution
Gibbs Gillespie New Homes implemented a comprehensive strategy to market and sell the 188 Bury Street development, focusing on both the initial property and the newly developed homes.
Key Actions:
- Initial Marketing (2018): Marketed the existing bungalow, highlighting its planning potential. Facilitated an unconditional offer from Trafalgar Properties to purchase the land.
- Planning and Development: Supported the client through the four-year planning process, culminating in granted planning permission.
- Off Plan Launch (May 2023): Launched the homes off plan, attracting 30 buyers on the opening weekend.
- Relaunch and Sales (March 2024): Organised a successful relaunch once the homes were nearing completion, leading to reservations and multiple offers.
Key Achievements
Gibbs Gillespie New Homes' collaboration with Trafalgar Properties resulted in significant achievements, highlighting our capability in managing luxury property developments.
- Successful Property Sale: Marketed and sold the existing bungalow, facilitating the redevelopment project.
- Planning Permission Support: Supported the client through a lengthy planning process, resulting in successful planning permission.
- High Buyer Interest: Attracted substantial interest during the off plan launch, with 30 buyers visiting on the opening weekend.
- Effective Sales Strategy: Secured reservations for 2 of the units following the March 2024 relaunch, with multiple offers on the remaining plots.
Conclusion
Gibbs Gillespie New Homes has played a crucial role in the success of the 188 Bury Street development through strategic planning, effective marketing, and consistent sales performance. Our long-term collaboration with Trafalgar Properties underscores our commitment to excellence and our ability to support luxury residential projects from initial concept to completion.
This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.
For more information on our new homes marketing and sales services or to discuss how we can assist with your property needs, please contact us.
