Strategic Marketing and Sales for The Croft Development
Romans New Homes, a part of LRG, has successfully managed the marketing and sales of The Croft development in Binfield. This case study highlights our collaboration with Shanly Homes, showcasing our expertise in identifying potential sites, facilitating sales, and achieving impressive results despite challenging circumstances.
- Development Size: 54 new homes, including 13 affordable units
- Special Feature: Conversion of a historic barn into a dwelling
- Location: Murrell Hill Lane, Binfield
- Client: Shanly Homes
- Timeline: Site identified in 2017, off-plan launch in Q4 2019, sold out in early 2021
Client Overview
Shanly Homes is a reputable property developer known for creating high-quality residential properties. The Croft development is a notable project consisting of 54 new homes, including 13 affordable units and the conversion of a historic barn into a dwelling, situated in the picturesque location of Murrell Hill Lane, Binfield.
Project Scope
Romans New Homes was engaged to provide comprehensive marketing and sales services for The Croft development. Our involvement began with identifying the site in 2017, followed by facilitating the sale to Shanly Homes and supporting the development through to its successful sell-out in early 2021.
Strategy and Execution
Romans New Homes implemented a comprehensive and strategic approach to support The Croft development from site identification to project completion.
Key Actions:
Romans New Homes' collaboration with Shanly Homes resulted in significant achievements, demonstrating our capability in managing large-scale residential developments.
- Successful Site Identification and Sale: Identified the site and facilitated its sale, enabling the development to proceed.
- Effective Off Plan Launch: Achieved substantial reservations before the opening of the on-site marketing suite and show homes.
- Resilient Sales Performance: Maintained strong sales performance and successfully sold out the development despite the challenges posed by the Covid-19 pandemic.
Conclusion
Romans New Homes has played a pivotal role in the success of The Croft development through strategic planning, effective marketing, and resilient sales performance. Our collaboration with Shanly Homes underscores our commitment to excellence and our ability to support residential projects from initial site identification to successful completion.
This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.
For more information on our new homes marketing and sales services or to discuss how we can assist with your property needs, please contact us.
