Shared Ownership Success at Ferry Island North

Client Overview

Sage Homes is a registered affordable housing provider known for delivering high-quality shared ownership homes. The Ferry Island North development, designed by Pollard Thomas Edwards, offers 80 stylish and comfortable shared ownership apartments in the vibrant Heart of Hale area, developed by the same team behind the revitalisation of London Kings Cross.

Project Scope

SOWN Shared Ownership was engaged to provide comprehensive marketing and sales services for the shared ownership apartments at Ferry Island North. Our involvement encompassed promoting the development, facilitating sales, and ensuring prospective homeowners could access affordable housing in this prime location. 

Strategy and Execution

SOWN Shared Ownership implemented a targeted marketing and sales strategy to promote and sell the shared ownership apartments at Ferry Island North, ensuring maximum visibility and engagement with potential buyers.

Key Actions

• Market Positioning: Highlighted the unique selling points of Ferry Island North, including its prime location, modern amenities, and proximity to Tottenham Hale tube and overground station.
• Community Engagement: Emphasised the benefits of living in the Heart of Hale, with its stylish piazzas, coffee shops, retail outlets, bars, gyms, and Everyman cinema.
• Natural Appeal: Promoted the nearby Walthamstow Wetlands, showcasing the blend of urban convenience and natural beauty available to residents.
• Sales Facilitation: Worked closely with Sage Homes to facilitate the sales process, providing prospective buyers with the information and support needed to secure their new homes.

Key Achievements

SOWN Shared Ownership's collaboration with Sage Homes and Pollard Thomas Edwards resulted in significant achievements, demonstrating our effectiveness in marketing and selling shared ownership properties.

• Successful Project Completion: Achieved the successful marketing and sale of all 80 shared ownership apartments, with the development completed in May 2023.
• High Buyer Interest: Generated strong interest in the development, leveraging its prime location and modern amenities to attract a diverse range of buyers.
• Enhanced Community Appeal: Successfully positioned Ferry Island North as a desirable place to live, combining urban living with access to natural landscapes.

Conclusion

SOWN Shared Ownership has played a crucial role in the success of the Ferry Island North development through strategic marketing, effective sales facilitation, and a strong emphasis on the unique benefits of the Heart of Hale community. Our collaboration with Sage Homes underscores our commitment to providing affordable, high-quality housing in prime locations.

This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.

For more information on our shared ownership marketing and sales services or to discuss how we can assist with your property needs, please contact us.