Peartree House Portfolio Harlow, Essex
A landlord client approached LRG seeking advice on the disposal of a rented property, Peartree House, a Permitted Development conversion completed just over 10 years ago in Harlow, Essex. This case study explores the successful marketing strategy and anticipated sale of this significant property portfolio.
- Total Living Space: 26,000 sq ft
- Apartments: 26 (8 one-bed, 18 two-bed)
- Annual Rental Revenue: £329,990
- Yield: 6.58%
- Market Price: £5,000,000
- Features: Sun terraces, mezzanines
- Proximity: 14-minute walk to Harlow Mill train station, 15-minute drive to Stansted International Airport, close to M11 (junctions 7 and 7a)
Property Overview
Peartree House is a substantial property comprising over 26,000 sq ft of living space and dedicated car parking. The freehold building contains 26 apartments, all of which are currently tenanted, generating a total annual rental revenue of £329,990. The property, which is on the market for £5,000,000, yields an attractive 6.58%.
Marketing Strategy
LRG's comprehensive marketing strategy for Peartree House involved leveraging our local expertise and extensive network. The local Leaders Branch manager initially referred us to the client, highlighting the importance of collaboration in achieving optimal results.
Key Marketing Highlights:
- High-Quality Refurbishment: The building was refurbished to a high standard three years ago, enhancing its appeal to potential buyers.
- Desirable Location: Situated in the CM20 postcode, near Old Harlow's amenities and transport links, including direct train connections to key London locations.
- Targeted Campaigns: Utilising both online and offline marketing channels to reach a wide array of potential investors.
- Local Expertise: Collaboration with the local Leaders Branch provided invaluable insights into the market, contributing to a well-rounded marketing approach.
Anticipated Outcome
The Peartree House portfolio is expected to attract significant interest upon the launch of our Portfolio Sales offering in August 2024. Our targeted marketing efforts and the property's strong investment potential suggest a positive reception from prospective buyers. The combination of modern living amenities, strategic location, and robust rental yield positions Peartree House as a highly attractive investment opportunity.
Conclusion
This case study demonstrates LRG's expertise in handling large property portfolios and our commitment to delivering exceptional results for our clients. Through strategic marketing and leveraging local expertise, we are confident in achieving a successful sale for Peartree House, benefiting both our client and the future investors.
For more information on our portfolio sales services or to discuss potential investment opportunities, please contact us.
