Horlicks Quarter – Redefining Urban Living in Slough
SOWN Shared Ownership, a part of LRG, is collaborating with Abri to market and sell the flagship development at Horlicks Quarter in Slough. This case study highlights our involvement in promoting and selling Shared Ownership apartments in this iconic and revitalised community, offering a blend of historic charm and modern amenities.
- Development Size: Collection of one and two-bedroom Shared Ownership apartments
- Location: Horlicks Quarter, Slough
- Client: Abri
- Notable Features: Historic Horlicks Factory, Clocktower, landscaped gardens, and water features
- Exclusive Facilities: 12-hour concierge service, cinema room, private residents' gym, home-working hub, rooftop garden, residents' lounge with seating area, pool table, kitchen, and coffee room
Client Overview
Abri is a leading housing provider dedicated to creating high-quality, affordable homes. The Horlicks Quarter development in Slough is a landmark project, transforming the historic Horlicks Factory into a vibrant residential community with state-of-the-art facilities.
Project Scope
SOWN Shared Ownership has been tasked with marketing and selling the Shared Ownership apartments at Horlicks Quarter. The development features a range of high-specification one and two-bedroom apartments, with exclusive access to an array of on-site amenities designed to enhance residents' lifestyles.
Strategy and Execution
SOWN Shared Ownership employs a targeted marketing and sales strategy to showcase the unique attributes of Horlicks Quarter, emphasising the blend of historic significance and modern living.
Key Actions
- Historic Appeal: Highlighted the transformation of the iconic Horlicks Factory, preserving its historic elements while creating modern homes.
- Luxury Amenities: Promoted the exclusive on-site facilities, designed to enhance residents' wellbeing and social life.
- Modern Living: Emphasised the high specification of the apartments and the overall quality of the development.
- Community Focus: Showcased the curated landscaped gardens and tranquil water features that provide a serene living environment.
- Prime Location: Leveraged the central location of Horlicks Quarter in Slough, appealing to prospective buyers seeking convenient urban living.
Key Achievements
SOWN Shared Ownership's efforts in collaboration with L&Q have led to significant milestones, demonstrating our capability in managing large-scale residential developments
- Successful First Phase: Nearly 80 units sold in the first phase of the development, setting a strong foundation for the next phase.
- High Demand: Generated substantial interest and demand for the second phase, leveraging the development's prime location and modern amenities.
- Community Appeal: Effectively positioned Clarendon as a desirable living space, combining urban convenience with ample green spaces and community facilities.
Conclusion
SOWN Shared Ownership has played a pivotal role in the ongoing success of the Clarendon development through strategic marketing, effective sales facilitation, and a strong focus on the unique benefits of living in a city village. Our collaboration with London & Quadrant Housing Provider underscores our commitment to providing affordable, high-quality housing in prime locations.
This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.
For more information on our shared ownership marketing and sales services or to discuss how we can assist with your property needs, please contact us.
