Countryside Properties – Maidenhead Town Centre Regeneration
LRG provided specialist market intelligence services to Countryside Properties as part of the Maidenhead Town Centre Regeneration project. This large-scale development, undertaken in partnership with the Royal Borough of Windsor & Maidenhead Council, involves the delivery of 1,200 high-quality homes. LRG’s expertise played a key role in supporting Countryside Properties throughout the initial bid process and continues to add value in the ongoing delivery of the scheme.
Our Involvement
LRG’s engagement began in 2018, when we provided in-depth consultancy to strengthen Countryside Properties’ position as the preferred joint venture partner for the Royal Borough of Windsor & Maidenhead Council. Our expert insights and tailored market intelligence informed critical decision-making across several key areas:
- Development Optimisation – Ensuring the scheme’s design and unit mix aligned with local demand and maximised value.
- Demographic Analysis – Providing data-driven insights on the target audience and prospective buyers.
- Local Facilities & Amenities Review – Assessing the area’s infrastructure, transport links, schools, and employment opportunities to strengthen the project’s appeal.
- Market Overview & Trends – Delivering up-to-date intelligence on property demand, pricing, and emerging trends to guide strategic planning.
- Valuation Exercises – Conducting multiple valuation assessments to support financial planning and investment decisions.
- Purchaser Profiling – Identifying and segmenting potential buyers to refine marketing and sales strategies.
- Sales & Marketing Strategy – Developing a bespoke strategy to enhance sales performance and drive buyer engagement.
Ongoing Support
Beyond the initial consultancy phase, LRG worked alongside Countryside Properties’ sales team to successfully market and sell the homes in the first phase of the development, which sold out in 2024. Our collaboration continues as we provide market intelligence and strategic guidance for the second phase, which will deliver 434 homes.
Results & Impact
By leveraging LRG’s market intelligence expertise, Countryside Properties secured their role as the Royal Borough of Windsor & Maidenhead Council’s joint venture partner and have been able to execute a well-informed, data-driven strategy for the regeneration project. Our insights have helped optimise the development, target the right buyers, and enhance sales performance, reinforcing LRG’s role as a trusted partner in delivering successful residential schemes.
For more information on how LRG’s Market Intelligence Services can support your development, contact us today.
