Clarendon Development – Transforming North London Living
SOWN Shared Ownership, a part of LRG, is collaborating with London & Quadrant Housing Provider on the second phase of the Clarendon development in North London. This case study highlights our role in marketing and selling Shared Ownership apartments in this prestigious city village, designed to offer modern living amidst beautifully landscaped surroundings.
- Development Size: 108 Shared Ownership apartments (studio, one, two, and three-bedroom units)
- Location: Clarendon, North London
- Client: London & Quadrant Housing Provider (L&Q)
- Area: 12-acre city village
- Nearby Attractions: Alexandra Palace, Hornsey, Wood Green, Finsbury Park, Highgate Wood
Client Overview
London & Quadrant Housing Provider (L&Q) is a leading housing association known for delivering high-quality, affordable homes. The Clarendon development is a significant project, transforming a 12-acre area into a vibrant city village that offers a blend of urban convenience and natural beauty.
Project Scope
SOWN Shared Ownership has been engaged to market and sell the Shared Ownership apartments at Clarendon. Following the success of the first phase, where nearly 80 units were sold, we are now focused on the second phase, which includes 108 modern apartments.
Strategy and Execution
SOWN Shared Ownership employs a strategic approach to ensure the successful marketing and sale of the Shared Ownership apartments at Clarendon, focusing on the development's unique attributes and prime location.
Key Actions
- Community Integration: Highlighted the development's connection to the views of Alexandra Palace, the family atmosphere of Hornsey, and the conservation areas of Wood Green.
- Lifestyle Promotion: Emphasised the benefits of living in a city village with modern homes, landscaped gardens, and new business, retail, and community spaces.
- Nature Emphasis: Promoted the development's green spaces, including the new park and residential courtyards, as well as nearby attractions like Alexandra Palace's 196 acres of green space, Finsbury Park, and Highgate Wood.
- Fitness and Well-being: Showcased the variety of fitness options available, including gyms, outdoor facilities, and local leisure centres, along with routes for walking, running, and cycling.
Key Achievements
SOWN Shared Ownership's efforts in collaboration with L&Q have led to significant milestones, demonstrating our capability in managing large-scale residential developments
- Successful First Phase: Nearly 80 units sold in the first phase of the development, setting a strong foundation for the next phase.
- High Demand: Generated substantial interest and demand for the second phase, leveraging the development's prime location and modern amenities.
- Community Appeal: Effectively positioned Clarendon as a desirable living space, combining urban convenience with ample green spaces and community facilities.
Conclusion
SOWN Shared Ownership has played a pivotal role in the ongoing success of the Clarendon development through strategic marketing, effective sales facilitation, and a strong focus on the unique benefits of living in a city village. Our collaboration with London & Quadrant Housing Provider underscores our commitment to providing affordable, high-quality housing in prime locations.
This case study exemplifies our dedication to delivering exceptional results for our clients, ensuring the success of their developments through comprehensive marketing and sales services.
For more information on our shared ownership marketing and sales services or to discuss how we can assist with your property needs, please contact us.
