Bloor Homes – Basingstoke Golf, Basingstoke
LRG provided specialist market intelligence services to Bloor Homes as part of the Basingstoke Golf redevelopment. This large-scale project involves the delivery of 1,000 high-quality homes, and LRG’s expertise has played a crucial role in supporting Bloor Homes from the early planning stages through to the ongoing sales process.
Our Involvement
LRG’s engagement began in 2017, working closely with our Land & Planning teams to ensure the development was optimised for success. Our expert insights and tailored market intelligence informed critical decision-making across several key areas
- Development Optimisation : Recommending the optimal property mix and sizes to align with market demand.
- Demographic Analysis : Providing data-driven insights on the target audience and prospective buyers.
- Local Facilities & Amenities Review : Assessing the area’s infrastructure, transport links, schools, and employment opportunities to strengthen the project’s appeal.
- Market Overview & Trends : Delivering up-to-date intelligence on property demand, pricing, and emerging trends to guide strategic planning.
- Valuation Exercises :Conducting multiple valuation assessments to support financial planning and investment decisions.
- Purchaser Profiling :Identifying and segmenting potential buyers to refine marketing and sales strategies.
Ongoing Support
LRG continued to support Bloor Homes throughout the planning and acquisition process, ensuring the development remained aligned with market needs and investment objectives. Now, our sales team is working alongside Bloor Homes to successfully market and sell the homes, ensuring the project achieves its full potential.
Results & Impact
By leveraging LRG’s market intelligence expertise, Bloor Homes has been able to execute a well-informed, data-driven strategy for the Basingstoke Golf development. Our insights have helped optimise the scheme, target the right buyers, and enhance sales performance, reinforcing LRG’s role as a trusted partner in delivering successful residential projects.
For more information on how LRG’s Market Intelligence Services can support your development, contact us today.
