Specialist services for new homes, guiding property professionals and investors through every step of the development and sales process.
Our new homes team provide specialised new homes services for developers. The expert team supports every phase of your project, from land acquisition and planning to marketing and sales. We ensure each development is optimally managed and positioned in the market to attract the right buyers.
Our strategic planning and market insights maximise the value and success of your new developments, delivering exceptional results and helping you achieve your goals.

Our services include detailed market analysis, effective marketing strategies, and thorough project management. We offer continuous support and clear communication throughout the process.
With our deep industry knowledge and proactive approach, we ensure that your development projects are completed efficiently and effectively. Trust us to handle your new homes projects with professionalism and dedication, ensuring the best possible outcomes.


LRG provides expert guidance to help developers identify prime opportunities and maximise returns. From the outset, our team offers tailored support, advising on the ideal housing mix, internal layouts, and specifications to enhance market appeal and profitability.
With in-depth local market knowledge, we deliver detailed reports on trends and conditions, ensuring informed decision-making. Our development appraisals and strategic insights give developers the confidence to plan effectively, optimise investments, and achieve long-term success in a competitive property market.

At UKREiiF 2025, LRG was proud to participate in critical discussions on the evolving Build to Rent and New Homes development landscape. Justine Edmonds and Jason Farrimond joined industry experts in exploring quality differentiation strategies and market sustainability approaches that will define the next five years of competition.
With a focus on conscious design, sustainability and partnerships with developers, housing associations and investors, LRG is helping to deliver high-quality new homes that address the UK’s undersupplied rental market and unlock long-term value.
Watch the full panel session to see how LRG is driving innovation and positive change in new home development and construction.

A new homes development refers to a residential scheme where homes are newly built rather than previously occupied. These developments are typically delivered by housebuilders or developers and may include a mix of property types designed to meet local housing demand.
New homes consultants collaborate with developers and housebuilders to support the marketing and sale of new residential developments. This may include advising sales strategy, pricing, market demand, and buyer targeting to maximise the success of a new homes scheme.
Developers bring new homes developments to market by progressing a project through the planning process, constructing the homes and launching a structured sales and marketing strategy. Specialist new homes teams often support the sales process and buyer engagement.
Off-plan property refers to homes that are purchased before construction is completed. Buyers commit to purchasing a property based on plans, specifications, and marketing materials, allowing developers to secure early sales within a new home’s development.
Developers often work with new homes specialists to benefit from their expertise in market positioning, buyer demand, and sales strategy. Experienced consultants can help maximise the value and sales performance of new homes developments.
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