Building at Speed, Not at Cost: How SMEs and Investors Can Win Together

Building at Speed, Not at Cost: How SMEs and Investors Can Win Together

In today’s high pressure housing landscape, speed and quality are no longer competing priorities – they’re essential partners. 

At UKREIIF 2025, one theme emerged loud and clear from experts across the property sector: when SME developers and single-family investors collaborate effectively, build-out rates accelerate. But the secret isn’t just funding – it’s in shared vision, clear specifications and long-term thinking. 

The Investor Shift: From Volume to Vision 

Gone are the days when single-family investors were passive buyers of generic stock. 

This means higher expectations from day one. Design, layout, materials and lifecycle performance are no longer negotiable, they’re central to ROI. 

This evolution in investor behaviour is creating a powerful dynamic: developers know what to build, and investors are willing to pay for it, if it aligns with long-term performance. 

SMEs: The Agile Advantage 

Smaller developers have a unique role to play. Their scale allows for greater responsiveness, creative flexibility and localised insight. But what they often need is confidence in the exit strategy – especially in a market where bulk sale exits are sometimes seen as a fallback in times of distress. 

As Tracey Hartley, Residential Operations Expert, noted: 

“The rental exit family bulk sale is something developers turn to in times of market distress… but their DNA is to sell when they can.” 

To avoid that reactive cycle, SMEs and investors must plan from the ground up, with aligned specs, pricing models and a shared vision for who the homes are really for. 

Where LRG New Homes Comes In 

LRG sits at the heart of this collaboration. We connect SME developers with institutional-grade investors, advise on specification and ensure new homes meet both commercial and community expectations. 

Our role isn’t just sales- it’s strategic partnership. We help developers futureproof their product, position it effectively, and move quickly without cutting corners. 

Because winners in this market won’t be the fastest or cheapest – they’ll be the ones who build well, fast. 

Let’s build homes that deliver – on speed, quality and returns. 

Jason Farrimond |  Director Land & New Homes

Jason Farrimond

Director Land & New Homes

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